Marketing Tactics » Business & Marketing Plans

Public Relations Marketing

Mon, 24 Aug 2009 11:21:35 +0000

by Fran Piggott

Excerpt from On Target: The Book on Marketing Plans by Tim Berry and Doug Wilson

Public Relations involves a variety of programs designed to maintain or enhance a company’s image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.

A [...]

Do I Need A Business Plan?

Fri, 21 Aug 2009 11:17:23 +0000

by Fran Piggott

Not everyone who starts and runs a business begins with a business plan, but it certainly helps to have one. If you are seeking funding from a venture capitalist, you will certainly need a comprehensive business plan that is well thought out and demonstrates sound business reasoning.

If you are approaching a banker for [...]

Design Your Business And Marketing Plans to Fit Your Business

Wed, 19 Aug 2009 11:12:50 +0000

by Fran Piggott

Business planning is about results. For every business plan, you need to make the contents of your plan match your purpose. Don’t accept a standard outline just because it’s there.

In the United States business market there is a standardization about business plans. You can find dozens of books on the subject, about as [...]

8 Business Plan Mistakes

Mon, 17 Aug 2009 11:08:10 +0000

by Fran Piggott

Often you may hear about what a business plan consists of. While including the necessary items is very important, you also want to make sure you don’t commit any of the following common business plan mistakes:

1. Putting it off.

Don’t wait to write a plan until you absolutely have to. Too many businesses [...]

Business Plan Maintenance

Fri, 14 Aug 2009 11:00:46 +0000

by Fran Piggott

A business plan is not a one-time document, at least it shouldn’t be. Most businesses put together a business plan during their start-up phase to organize, attract partners and employees, and to try and get a loan or financial investment. This is a great use of a business plan, however far too often [...]

Gathering Information For Your Business Plan

Wed, 12 Aug 2009 10:54:08 +0000

by Fran Piggott

A common problem people encounter when writing their business plan is finding information about their business industry and competitive companies. Fortunately, in recent years the Internet has made information gathering simple and easy, but sometimes the best information is found much closer to home, with real people, in real time.

Always take a [...]

Business Plan Basics

Mon, 10 Aug 2009 10:40:53 +0000

by Fran Piggott

Courtesy of Palo Alto Software, Inc.

The best way to show bankers, venture capitalists and angel investors that you are worthy of financial support is to show them a great business plan. Make sure that your plan is clear, focused and realistic. Then show them that you have the tools, talent and [...]

The Essential Contents Of A Marketing Plan

Sun, 09 Aug 2009 10:12:38 +0000

by Fran Piggott

Excerpt from On Target: The Book on Marketing Plans by Tim Berry and Doug Wilson

Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget.

Situation Analysis: Normally [...]