UNDOUBTEDLY, YOUR MARKETING AND
SALES STRATEGY
WILL MAKE OR BREAK YOUR BUSINESS
Most Business Owners know they need to develop an annual marketing strategy not only for market penetration and to make a profit but also to remain sustainable. However, in reality, the majority of them just don’t do this mainly because there’s no accountability to anyone to make one or they don’t always know how to do it!
Additionally, a Marketing or Sales Manager may be accountable to his/her Managing Director to produce an effective annual marketing strategy to consistently increase market share, but would just like the reassurance from an experienced outsider with no conflict of interest, to have a look at his/her proposal and see if there’s anything he/she has overlooked before finalising it.
Marketing Guru’s training covers the following topics:
Module 1: Week
Analysing your …..
a) Sales – historical results and current situation
b) Customers – their long term value, categorising them into A, B, C customers and determining when to ditch some clients
c) Products – profitability
d) Sales staff performance – results and identify areas of weakness, including ways to measure this.
e) Attrition rate - determine the percentage of non-returning customers and their reasons for leaving
f) Debtors – how and when to take action with delinquent debtors
Module 2: Week 2
Market Research ….. with new areas or changes to the market which may indicate a threat or opportunity
a) Trends, Size and Growth
b) Market Demographics
c) Market Wants
d) Keys to Success and Critical Issues
e) Analysing competition
f) Positioning
g) Re-defining your target market
h) Building a sales pipeline of qualified clients / prospects, with a method to manage them
Module 3: Week 3
Sales Target Setting …..
a) Get a free tool to accurately set your sales targets to ensure profitability
b) Allocate sales ratios for your products and sales staff appropriately
c) Sales staff incentive programme
Products / Offering …..
a) Up-sell, cross-sell, re-sell, packaging products, joint ventures, continuity products eg maintenance contracts to create or recreate profitable customers with long term value. Including ways to measure this improvement with the new strategy.
b) Pricing
Module 4: Week 4
Promotion ….. and how much to spend on this.
a) Keys to Selling
b) Marketing Mix
c) Marketing Awareness
d) Setting an Annual Marketing Campaign
e) Monthly Marketing Campaign implementation
Easy Measuring and Monitoring Techniques …..
a) How to set your Key Performance Indicators in 5 simple steps
b) Contingency – what if?
Worksheets
One Objective critique of a participant’s draft Marketing and Sales Strategy
Some people may have weaknesses in a specific area for which they would like guidance – in these circumstances, price would be negotiable for what they want.
Tutoring via email, Skype, manuals and video (if required)
Contact us now to discuss how we can help you improve or re-align your marketing strategy for optimal success.
